In Current Generation, we are living in a world which is entirely digital world and we can’t imagine the world without the word called digital. Day by day the usage of Internet has been increasing rapidly and it has become an integral part of our lives.
Digital Marketing is the branch of marketing through which one can do the marketing of products or services using digital technologies like Adwords, Facebook, Twitter, Instagram, Linkedin, Sendy etc. Unlike traditional marketing, digital marketing services generates good business with low Investments.
Brand awareness is actually making the Audience or Customers to know about a particular brand or product. The availability and existence of a specific brand in the minds of people is very important as we live in a world where people have a tendency to lean towards branded products. For any branding campaigns, Google Display ad or Video ad Marketing is the perfect solution. Social media marketing services in hyderabad like Facebook, Instagram, Twitter, LinkedIn and Pinterest also plays a vital role on it. In Google Display ad marketing or Video ad, an ad in the image or video format will be placed on other publisher’s website like Times of India, Hotstar, Bookmyshow etc.
These ads will help showcase your brand and increase brand visibility and awareness. Cost per impression (CPM) campaign will be the perfect pricing model for any brand building or branding awareness campaigns. Brand Awareness or Branding campaign can also be done on social media to reach out to right segment of the audience. Posting a feed on social media like Facebook. Instagram, Twitter, LinkedIn, and Pinterest will increase the brand awareness.
Ask a merchant or business owner what they’d like most in the world, and they’ll probably tell you “more customers or audience.° What often comes after audience on a business’ wish list? More traffic to their site. The more traffic you have the more business you can get by converting them. Digital Advertising services are the most inexpensive and measurable means for expanding a customer base and increasing sales. We can increase the audience reach organically with Search Engine Optimization Services(SEO) and Inorganically like paid ads with Search Engine Marketing Services (SEM).
SEO helps to reach out to targeted audience who are looking for your product or services at zero cost. That’s why it is also known as zero cost marketing. Though Search Engine Optimization (SEO), it is a lengthy process and takes the time to show results, it the very basic need of any product or services to get found in Google search results. Apart from this, we can go for Paid Results which helps to get instant results (sales, conversion, and R01). You can also try Emailer campaign with relevant database to increase your website traffic.
Audience Facebook and Google are by far the best media platform for advertising your business. These two platforms help us to reach a large number of customers or audience to introduce your product in return to get a sale and better ROI. Using Facebook’s and Google’s custom audiences (Retargeting), you can create specific audiences to group users who have visited your website but not converted, and those who have converted. In Facebook you can target the customers depends on Field of study, Employees, companies, demographics, Interest and etc to reach the end customer.
Where as in Google we can optimize any Google Display ad or Video ad campaigns to a very niche segment of the audience. This can be done by using various filters like Geography, Category of the website. Audience behavioral targeting etc. relevant to your product or services.
Performance-based Promotions is a form of advertising about product or service in which the purchaser pays only when there are measurable results. Performance-based promotion is becoming more common with the spread of electronic media like computer, mobile and Tablet, notably the Internet, where it is possible to measure user actions resulting from advertisement. For any performance driven campaign, we must know what the key selling point of my product is or services and what is you end objective.
Any campaign which is on Cost per Click (CPC), Cost per Lead (CPL), Cost per Acquisition (CPA), and Cost per Install (CPI) etc. will be a perfect match for any performance driven campaigns. Google and other search engine sites like Yahoo, Bing etc. Search ad works on Cost per Click (CPC) model. For any Cost per Install (CPI) campaign we can use place ads on Google Play store search results. You can also do performance driven campaign on social media like Facebook, Instagram, Twitter. Linkedln and Pinterest.