What is Keyword?
Keywords are the words you use to find content on the internet. They can be single words or phrases that are used by people to search for information online. Keywords are important because they help people find your website when they search for something on the internet. Keywords also help people know what your website is about and what it offers them.
Why Keywords are important?
Keywords are important because they are the anchor link between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for “new clubs” — but if you’re not careful, you might end up attracting traffic that’s interested in finding a new place to dance after dark.
Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.
Why to use keywords in Page?
It’s no good just throwing keywords on your page. Creating compelling content is about providing real value for real people, not just sending hints to our robot friends at Google.
There are some basic keyword usage rules you should follow to get started. Unique keywords should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they’re after. This includes both the title tag and the body of your content, which leads to an important point: the pitfalls of clickbait. You may believe you’re enticing more clicks by offering tantalizingly vague titles for your content, but by disguising what the page is actually about, you’re opting out of some of the power of keywords.
You can also look at working your primary keyword into your URL, an H1 tag on the page, the meta description, and alt attributes of images on the page; all of these places will help clue search engines in on what your content is really about.
Using your keywords in these areas is the most basic way to target your content to searches. It’s not going to immediately shoot you to the top of the results, but it is essential SEO; failing to take these basic steps can keep you from ranking by other means.
some of the best Keyword research tools are mentioned below:
1) Google Keyword Planner
2) Moz Keyword Explorer
3) Ahref Tool
4) SEMRUSH and many more
This article will teach you how to think about which keywords are best for your content, what tools you can use to uncover them and how to analyze these options.
Google Keyword Planner Tool
The Google Keyword Planner Tool is a free tool that helps you find out which keywords are relevant to your topic. It also provides information on how difficult it would be to rank for those keywords, and how much competition there is for those keywords. In the keyword planner, enter the topic you are interested in. Then click “Keyword Ideas” to see a list of keywords related to your topic.
In the example below, we are trying to find out what keywords people might search for after typing “best institue for digital marketing course in hyderabad” into Google:The Keyword Planner has generated over 1 million keyword suggestions for “best institue for digital marketing course in hyderabad”. From the list we can findout the top search volume keywords along with the competition Level.
Finding The Right Keyword With The Help of the Keyword Planner Tool
Every company needs to have the right keywords for their digital marketing campaign. This is because these keywords will help them generate more traffic and revenue. However, it is not easy to find the right keywords for your business.
Luckily, Google AdWords KW Research Tool can help you find the right keywords for your ad campaign. It provides a list of keyword suggestions that are relevant and popular in your niche or area of interest.
For example, if your business offers digital marketing course in hyderabad area, you might consider searching for keywords like “digital marketing in ameerpet,” “digital marketing hyderabad,” or “digital marketing institute in hyderabad. Once you establish the “target” to advertise your ad campaign and the niche or industry it’s on (for example “digital marketing”), you can customize it by adding words based on what your ad campaign is targeting. From there, you’ll be able to see the keywords and see how many searches that keyword gets per month on average.
Benifits of using Google keyword planner tool
- Discover new keywords: Get suggestions for keywords related to your products, services, or website.
- See monthly searches: See estimates on the number of searches a keyword gets each month.
- Determine cost: See the average cost for your ad to show on searches for a keyword.
- Organize keywords: See how your keywords fit into different categories related to your brand.
- Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.
Keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.
Process : Google Keyword Planner tool:
Once you open Keyword Planner, there are 2 ways to create your keyword plan:
- Search for new keywords by clicking Discover new keywords.
- Upload existing keywords by clicking Get search volume and forecasts.
Sign in to your Google Ads account.
- Note: If you’re logged into a manager account, you’ll need to choose a managed account to use to continue.
- Click the tools icon
, then under “Planning”, click Keyword Planner.
- Click Discover new keywords.
- There are 3 ways to discover new keyword ideas:
- Start with keywords: Enter words related to your products or services. You can separate multiple phrases with a comma and space.
- Enter your domain and Google will try to exclude keywords not related to what you offer.
- Start with a website: Enter any website and Google will look for keywords related to the content on that site.
- Preview keyword ideas in ad groups: Keyword Planner will try to organize keywords to automatically find new keywords for your top campaigns.
- Start with keywords: Enter words related to your products or services. You can separate multiple phrases with a comma and space.
- Click Get results.
After clicking “Get results”, you’ll see a list of keywords related to what you entered. These keywords haven’t been added to your plan. You can now edit your list with filters and categories to help you find those that make sense for your plan.
From the above keywords list, focus on more search volume to rank the website and to generate more business.
Conclusion: How to Make Sure You Never Waste Time on a Wrong Keyword with Proper Planning and Data Analysis
In this post, I have talked about the importance of keyword research in order to make sure that you never waste time on a wrong keyword.
I have discussed how to do keyword research and how to avoid wasting time on wrong keywords. I also talked about the importance of understanding your audience and their needs in order to be able to write content that will rank well for specific keywords.
