What is Lead Generation?
Lead generation is a process of attracting and converting the target customers/audiences that have shown interest in your product or service. It is a significant part of the sales process of many companies. There are many ways to generate leads from different sources like Google ads, Social media platforms(facebook, instagram, linkedin), email marketing, sending bulk whatsapp, etc.
Introduction: Why are Lead Generation Ads Important for Businesses?
Lead generation ads are the most important marketing strategy for businesses to do. They allow you to choose what kind of people you want your ad to appear in front of so that when they click on it, you can capture their information (Name, email address, phone number etc.)
Lead generation ads are a form of advertising where companies can advertise their products and services to a targeted audience. Lead generation ads are an efficient way for businesses to reach out to potential customers who have shown interest in their product or service, but have not yet converted into buyers.
Lead generation ads are a type of advertising that is used to generate leads for your business. Lead generation ads can be used in many ways, such as:
-To draw attention to a new product or service on the market
-To highlight an offer or discount on a product or service
-To promote an event
-To publicize an upcoming event.
-To encourage customers to talk about a brand on social media.
There are different ways to generate leads for company and in this blog post we will help you to understand how to create a leads from Facebook ads.
Facebook Lead Generation Strategy
As of 2021, Facebook is the largest social media platform globally with 2.85 billion monthly active users worldwide. with this in mind, think how many targeted customers that we can reach through facebook advertising to showcase your products or services.
Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.
How to Set Up Your Facebook lead Ads
In this blog post you’ll learn, how to set up effective Facebook lead ads. Also you’ll come across which lead generation form options to use and how to add custom questions and fields to your form, and more.
Step:1 Create Lead Form:
One of the greatest thing in facebook lead ads is, we can create a form in the Meta business suite to collect the required information from the customer even though if you dont have any website or landing page.
In the below image, if the Meta business suite is not enabled, then Click on Switch button and then choose Meta business suite.
Go to All Tools and Select Instant Forms
New Form => create a new form and enter in all new information.
Duplicate an Existing Form => Duplicate one of your existing forms and only change what you want to change.
->Enter the form name
->Select form type(choose more volume)
->Add headline, image and description about a product or service.
->Create custome and automated questions to collect required infromation from customer.
->Enter Privacy link and text.
->Complete Completion secction.
->Click on Publish.
Step:2 Create Lead ad in Admanager
After completing the lead form creation meta business suite then go to the Facebook Admanager center and choose Lead generation campaign. Facebook admanage is a strating point to create ads in Facebook, Instagram, Messenger or Audience Network.
->Go to Facebook.com/ads/manage
->Click on +create
->Select Leads and continue
Enter campaign name and seelect special category when you are creating a ad which comes under mentioned categories other wise no need.
In the Adset Level,
->Enter adset name
->Select conversion location like(Choose where you want to generate leads) website, Instant forms, Calls, App, Messenger etc.
->Enter Budget per day(make it 800INR to 1000INR to get better results).
->Select Target Audience(Location, Age, Gender, Detail Targeting etc)
->Choose Placements(go for automatic placements)
After completing the Adset level, click on Next and create Ad level.
->Choose Ad name
->confirm selected and page and link instagram account.
->Choose Ad format like single image or video/carousel ads.
->Add primary Text, Headline, Description, Call to action button, website url.
->Click on Publish and add payment through Debit card, UPI, Paytm, etc.
We hope that you have found our post on the Facebook campaign tips helpful. These are some of the most important things to keep in mind when running a successful campaign. Keep these tips in your back pocket and you will be well on your way to success!